Influenza Diagnostic Market Size to Hold USD 2.97 Bn by 2033

The global influenza diagnostic market size is predicted to surpass around USD 2.97 billion by 2033 from USD 1.69 billion in 2023, growing at a CAGR of 5.80% from 2024 to 2033. 

The Influenza Diagnostic Market refers to the sector focused on the development, manufacturing, and distribution of diagnostic tools and tests specifically designed to detect influenza viruses. With influenza being a contagious respiratory illness caused by influenza viruses, accurate and timely diagnosis is crucial for effective disease management, especially during flu seasons and potential outbreaks. The market encompasses various diagnostic methods, including molecular tests, rapid influenza diagnostic tests (RIDTs), immunoassays, and viral culture, catering to healthcare facilities, laboratories, and point-of-care settings globally.

Influenza Diagnostic Market Size 2024 to 2033

Key Points

  • North America dominated the market with the highest market share of 34% in 2023.
  • Asia Pacific is observed to be the fastest-growing region in the market during the forecast period.
  • By test type, the RIDT segment has contributed the largest share of 31% in 2023.
  • By end-use, the hospitals segment dominated the market with the major market share of 48% in 2023.

Growth Factors:

Several factors contribute to the growth of the influenza diagnostic market. Firstly, the increasing prevalence of influenza outbreaks and seasonal flu cases worldwide drives the demand for efficient diagnostic solutions. Additionally, growing awareness among healthcare professionals and patients regarding the importance of early diagnosis and prompt treatment further fuels market growth. Technological advancements leading to the development of rapid and accurate diagnostic tests also play a significant role in market expansion. Moreover, initiatives by governments and healthcare organizations to control influenza outbreaks through vaccination campaigns and diagnostic screening programs contribute to market growth.

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Region Insights:

The influenza diagnostic market exhibits significant regional variations influenced by factors such as healthcare infrastructure, prevalence of influenza strains, regulatory frameworks, and economic conditions. Developed regions like North America and Europe hold substantial market shares owing to well-established healthcare systems, high adoption rates of advanced diagnostic technologies, and proactive government initiatives. Asia-Pacific emerges as a lucrative market driven by the rising incidence of influenza, increasing healthcare expenditure, and expanding access to diagnostic services. Moreover, rapid urbanization and growing awareness regarding infectious diseases contribute to market growth in emerging economies across the region.

Influenza Diagnostic Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 5.80%
Global Market Size in 2023 USD 1.69 Billion
Global Market Size by 2033 USD 2.97 Billion
U.S. Market Size in 2023 USD 400 Million
U.S. Market Size by 2033 USD 710 Million
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Test Type and By End-use
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Influenza Diagnostic Market Dynamics


Several drivers propel the growth of the influenza diagnostic market. Advancements in diagnostic technologies, such as nucleic acid amplification tests (NAATs) and point-of-care testing (POCT), enhance the accuracy and speed of influenza diagnosis, thereby driving market demand. Additionally, the growing elderly population, who are more susceptible to influenza-related complications, increases the need for diagnostic testing. Furthermore, government initiatives aimed at controlling influenza outbreaks through surveillance programs and vaccination drives stimulate market growth. Moreover, the emergence of new influenza strains and the potential threat of pandemics underscore the importance of robust diagnostic solutions, further driving market expansion.


The influenza diagnostic market presents numerous opportunities for stakeholders. Expansion into emerging markets with high unmet medical needs offers significant growth prospects for diagnostic companies. Additionally, the development of multiplex diagnostic assays capable of detecting multiple respiratory viruses simultaneously opens new avenues for market penetration. Furthermore, collaborations between diagnostic manufacturers and healthcare providers to enhance diagnostic capabilities and streamline testing workflows present promising opportunities. Moreover, investments in research and development aimed at improving diagnostic accuracy and efficiency can lead to the introduction of innovative diagnostic solutions, further fueling market growth.


Despite the promising growth prospects, the influenza diagnostic market faces several challenges. Regulatory complexities and stringent approval processes for diagnostic tests can hinder market entry and product commercialization. Additionally, variability in influenza strains and antigenic drift pose challenges for diagnostic accuracy, necessitating continuous updates and improvements in testing methodologies. Furthermore, limited access to healthcare facilities and diagnostic services in remote and underserved regions restricts market growth. Moreover, competition from alternative diagnostic methods and the presence of counterfeit products in the market pose challenges for established players and new entrants alike.

Read Also: Mammography Systems Market Size to Touch USD 6.22 Bn by 2033

Recent Developments

  • In May 2023, Hologic Inc. declared that the Panther Fusion assay had received 510(k) clearance from the U.S. Food and Drug Administration (FDA). This assay is a molecular diagnostic test that can identify and distinguish between four common respiratory viruses that can present with similar clinical symptoms: influenza A (flu A), influenza B (flu B), severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and respiratory syncytial virus (RSV).
  • In January 2023, the healthcare goods and solutions firm 2San released a dual kit for SARS-CoV-2 and Influenza A+B. The OTC kit was introduced to ease the strain on healthcare facilities due to the continued demand on the National Health Service (NHS) following the epidemic.

Influenza Diagnostic Market Companies

  • 3M Company
  • Abbott Laboratories
  • Becton, Dickinson and Company (BD)
  • Meridian Bioscience, Inc.
  • Quidel Corporation
  • SEKISUI Diagnostics
  • Thermo Fisher Scientific, Inc.
  • Hologic, Inc.
  • F. Hoffmann-La Roche Ltd
  • SA Scientific Ltd

Segments Covered in the Report

By Test Type

  • RIDT
  • RT-PCR
  • Cell Culture
  • Others

By End-use

  • Hospitals
  • POCT
  • Laboratories

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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