Oral Rinse Market Size to Hit USD 13.70 Billion by 2033

The global oral rinse market size was estimated at USD 7.30 billion in 2023, growing at a CAGR of 6.49% from 2024 to 2033.

The oral rinse market encompasses a variety of products designed to improve oral hygiene by reducing bacterial growth, freshening breath, and addressing specific oral health issues such as gum disease and tooth decay. Oral rinses come in different forms, including cosmetic and therapeutic varieties, with therapeutic rinses often containing active ingredients that can prevent or treat oral health problems.

Oral Rinse Market Size 2024 to 2033

Key Points

  • North America dominated the oral rinse market by region, in 2023 and hit 31% revenue share.
  • Asia Pacific is expected to grow at the highest CAGR in the market by region during the forecast period.
  • The antiseptic mouthwash segment dominated the market by product in 2023 and accounted for 33% revenue share.
  • The periodontitis segment dominated the market by indication in 2023 and has held a 32% revenue share.
  • The online store segment has dominated the market by distribution channel in 2023 and has accounted for 45% of revenue share.

Growth Factors

The growth of the oral rinse market is driven by several factors, including increased awareness of oral health and hygiene, a growing aging population, and an increase in dental issues such as cavities and gum diseases. The rise in disposable income and a trend toward maintaining a healthy lifestyle have led consumers to seek advanced oral care products, boosting demand for oral rinses.

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Region Insights

North America leads the oral rinse market due to a high awareness of oral health and a robust dental care infrastructure. Europe follows closely with a strong focus on oral health, supported by healthcare systems. The Asia-Pacific region is expected to experience significant growth, driven by increasing consumer awareness and disposable income, particularly in emerging economies such as China and India.

Oral Rinse Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 6.49%
Global Market Size in 2023 USD 7.30 Billion
Global Market Size in 2024 USD 7.77 Billion
Global Market Size by 2033 USD 13.70 Billion
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Product, By Indication, and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Oral Rinse Market Dynamics


Key drivers of the oral rinse market include advancements in oral healthcare technologies and innovations in product formulations that cater to specific oral health needs. Additionally, marketing campaigns by major brands that emphasize the benefits of oral rinses for overall oral health and hygiene have contributed to increased product demand.


Opportunities in the oral rinse market arise from product innovation and diversification, such as the development of natural and organic oral rinse products that cater to consumers seeking alternative options. Additionally, expanding distribution channels, including e-commerce platforms, provide greater access to oral care products for consumers worldwide.


The market faces challenges such as intense competition from established brands and the availability of alternative oral care products such as toothpaste and dental floss. Regulatory restrictions and the need for product efficacy and safety verification can also pose obstacles for manufacturers. Furthermore, shifting consumer preferences toward natural and sustainable products may require adjustments in product development and marketing strategies.

Read Also: Lead Sheet Market Size to Worth USD 42.40 Billion by 2033

Recent Developments

  • In April 2024, Sensodyne announced the launch of alcohol-free mouthwash for sensitive teeth, namely ‘Sensodyne Complete Protection+ Mouthwash.’ The mouthwash is formulated to complement daily brushing, offering additional protection for oral health.
  • In February 2024, Oral health company OraBio announced the general availability of performance Oral Rinse. This new product, described as an all-natural liquid anesthetic, aims to provide dental professionals with a convenient, efficient, and effective solution for alleviating and managing patient pain both within and outside their offices, according to a press release from the company.
  • In January 2024, Dr. Dento announced the launch of a new product range for oral health. Dr. Dento has produced an innovative range of electric toothbrushes, toothpaste, and mouthwash that are GMP-Certified and combine cutting-edge technology with natural ingredients like NHap, Coconut Extract, Theobromine, Amaranth Solution, Papain Enzyme, Hyaluronic Acid, and Aloe Vera to deliver comprehensive oral health combined with the nourishing effects of Vitamin C and Vitamin E.
  • In March 2023, TheraBreath announced the launch of an anti-cavity oral rinse for kids, which is formulated to strengthen teeth and prevent cavities. TheraBreath for Kids mouthwash is vegan, gluten-free, and free of parabens and alcohol. The rinse, which is for kids aged six and older, is available in stores and online in different flavors, including wacky watermelon, grapes galore, and strawberry splash.

Oral Rinse Market Companies

  • Colgate-Palmolive Company
  • Johnson & Johnson
  • GlaxoSmithKline
  • Unilever
  • TheraBreath
  • Proctor & Gamble
  • Biotène
  • Himalaya Wellness Company
  • Amway
  • Dabur
  • Lion

Segment Covered in the Report

By Product

  • Antiseptic Mouthwash
  • Cosmetic Mouthwash
  • Natural Mouthwash
  • Fluoride Mouthwash

By Indication

  • Periodontitis
  • Mouth Ulcers
  • Gingivitis
  • Dry Mouth

By Distribution Channel

  • Retail Stores
  • Pharmacies
  • Online Stores

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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