Menstrual Hygiene Management Market Size, Share, Report by 2033

The global menstrual hygiene management market size was estimated at USD 22.40 billion in 2023, growing at a CAGR of 4.13% from 2024 to 2033.

The Menstrual Hygiene Management (MHM) market involves the production, distribution, and sale of products and solutions related to menstrual health and hygiene. This includes sanitary pads, tampons, menstrual cups, and related products such as period underwear and hygiene wipes. The market has seen substantial growth in recent years due to increased awareness about menstrual health and hygiene, along with rising efforts to combat period stigma and provide access to quality menstrual products for all.

Menstrual Hygiene Management Market Size 2024 to 2033

Key Points

  • Asia Pacific has dominated the menstrual hygiene management market and accounted for 39% revenue share in 2023.
  • North America is expected to expand significantly during the forecast period.
  • Based on product type, the sanitary pads segment held the dominant share of the market in 2023 and is expected to sustain the position throughout the forecast period.
  • Based on usability, the disposable segment dominated the market in 2023.
  • Based on distribution channel, in 2023, the supermarket/hypermarket segment held a notable share of the market.

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Growth Factors:

Several factors are driving the growth of the MHM market. These include rising awareness and education about menstrual health and hygiene, increasing efforts by governments and NGOs to provide menstrual products to underprivileged communities, and a growing focus on women’s health and empowerment. Additionally, the trend toward eco-friendly and sustainable menstrual products, such as reusable pads and menstrual cups, is contributing to market growth.

Regional Insights:

The market is influenced by varying levels of awareness, cultural attitudes, and access to products across different regions. In developed regions such as North America and Europe, high levels of awareness and established distribution networks have led to greater market penetration. In emerging economies such as Asia and Africa, efforts to increase awareness and access to menstrual hygiene products are growing, with a focus on rural and low-income areas.

Menstrual Hygiene Management Market Scope

Report Coverage Details
Global Market Size in 2023 USD 22.40 Billion
Global Market Size in 2024 USD 23.33 Billion
Global Market Size by 2033 USD 33.60 Billion
Growth Rate from 2024 to 2033 CAGR of 4.13%
Largest Market Asia Pacific
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered  By Product, By Usability, and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Menstrual Hygiene Management Market Dynamics


Key drivers in the MHM market include:

  • Increased awareness about menstrual health and hygiene.
  • Government initiatives and policies supporting menstrual health and providing access to products.
  • Innovations in menstrual hygiene products, such as biodegradable and reusable options.
  • Growing demand for eco-friendly and sustainable products.


The market presents numerous opportunities for growth, including:

  • Expansion into emerging markets with low penetration of menstrual hygiene products.
  • Development of innovative products that address specific needs, such as ultra-thin pads or tampons designed for athletic activities.
  • Partnerships with governments and NGOs to provide affordable or free products to underprivileged communities.
  • Leveraging e-commerce and digital marketing to reach a wider audience.


Challenges in the MHM market include:

  • Cultural stigma and taboos surrounding menstruation in certain regions, which can hinder market growth.
  • Lack of awareness and education about menstrual hygiene in some areas.
  • Economic barriers that limit access to products for low-income individuals.
  • Competition from unregulated or counterfeit products in some markets.

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Recent Developments

  • In January 2022, a women-friendly project was launched by the government of Rajasthan, India. Known as,” I am Udaan”. This project cost INR 200 crore which is designed to provide free sanitary napkins to each girl and woman in the Rajasthan state regardless of their socio-economic status and their locality.
  • In February 2022, Thinx, INC., was acquired by the Kimberly–Clark Corporation. Thinx, Inc. It is a leading provider of feminine care products, such as reusable menstrual products and underwear designed for menstrual days. This acquisition will help the enterprises strengthen their hold in the global menstruation hygiene management market while providing a broad range of personal care products to expand the company’s portfolio.

Menstrual Hygiene Management Market Companies

  • Johnson & Johnson Private Limited. (U.S.)
  • Procter & Gamble (U.S.)
  • Kimberly-Clark (U.S.)
  • Essity Aktiebolag (publ) (Sweden)
  • Kao Corporation (Japan)
  • Daio Paper Corporation (Japan)
  • Unicharm Corporation (Japan)
  • Premier FMCG (South Africa)
  • Ontex (Belgium)
  • Hengan International Group Company Ltd. (China)
  • Drylock Technologies (Belgium)
  • Natracare LLC (U.S.)
  • First Quality Enterprises, Inc. (U.S.)
  • Bingbing Paper Co., Ltd. (China)
  • TZMO SA (Poland)
  • Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China)
  • Rael (U.S.)
  • Redcliffe Hygiene Private Limited (India)
  • The Keeper, Inc. (U.S.)
  • STERNE (India)
  • MeLuna GmbH (Germany)
  • Diva International Inc. (Canada)
  • Hygienic Articles (Mexico)

Segments Covered in the Report

By Product

  • Sanitary Pads
  • Tampons
  • Menstrual Cups
  • Pantyliners
  • Menstrual Underwear
  • Others

By Usability

  • Disposable
  • Reusable

By Distribution Channel

  • Retail Pharmacy
  • Hospital Pharmacy
  • E-Commerce Channels
  • Brick & Mortar
  • Supermarket/Hypermarket

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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